Service

Ecommerce design and development

Storefronts built from the product page outwards, because that is the page that decides whether you make money.

The problem

Most ecommerce effort goes into the homepage, which rarely sells anything. The product page does — and it does it by answering objections in the order a real buyer raises them: what exactly is in it, why this rather than the cheaper one, what happens if it does not work, and when does it arrive.

Stores lose sales at the point where a buyer has a question the page does not answer. They go and look for the answer elsewhere, and elsewhere is usually a competitor.

How we approach it

We build the product page as the centre of the store and treat everything else as a route into it. The buy box stays short and decisive; the persuasion is carried by dedicated sections beneath it, so a buyer who is already convinced is never made to scroll past an argument they do not need.

For Apex Longevity that meant a supply selector so the quantity decision happens before the checkout rather than inside it, a subscribe-and-save option presented so the recurring choice is visibly the better value, and a science section carrying the detail that a sceptical buyer in that category genuinely wants.

Deliverables

What we deliver

Product page architecture built around objections rather than feature lists
Subscription, bundle and quantity-selection patterns where they suit the product
Comparison content, so 'why this one' gets resolved on your site rather than a competitor's
Claim language kept inside the rules of your category — which for supplements and health is not optional
Product structured data that matches what is actually on the page
Checkout and mobile performance treated as revenue issues, because on a storefront they are

How it runs

The process for this work

The same sequence on every project, which is why the timeline can be honest.

Discover

Catalogue, margins, competitors and the objections that actually lose you sales.

Structure

Collection and product architecture mapped to how people shop the category.

Design

Editorial product presentation, designed at phone width first.

Build

Shopify theme development, or headless where there is a real reason for it.

Test

Checkout, payments, shipping, tax and transactional email, all tested end to end.

Launch

Migrated, redirected and monitored, with Merchant Center diagnostics reviewed.

Examples

Where we have done this

Live sites you can open and use, not concepts.

apexlongevity.store

Apex Longevity

A US longevity supplement brand on Shopify, built around the product page rather than the homepage.

Read the case study

Questions

Ecommerce — the common questions

Shopify or something custom?

Shopify for the overwhelming majority of small and mid-size stores. It handles payments, tax, shipping and compliance for you, and those are exactly the areas where a custom build quietly becomes expensive to maintain. Custom is worth discussing when you have genuinely unusual requirements.

Why is there no fixed price for ecommerce?

Because it would be a guess. The work depends on how many products and variants you have, whether you need subscriptions, what you are migrating from and how clean that data is. We scope it on a call and then quote a fixed price before anything starts — you are not billed by the hour.

Can you migrate my existing store?

Usually. Migrations are quoted separately because the effort depends on catalogue size, historical orders and data quality. We keep URLs redirected so you do not lose the search visibility you have already earned.

Do you handle product photography?

Not in-house. We specify exactly which shots the page needs and in what proportions, and we work with photography you commission or with high-quality product renders.

What usually goes with this

Scoped and quoted

Discuss your project.

Tell us what you are trying to achieve and we will tell you what it takes — including if the honest answer is that you need less than you think.

Book a call See pricing